Friday didn’t start out so hot.
Long story short: A client alerted me that a “partner” of ours has been proactively trying to poach their business from us through some pretty deceptive sales tactics and slippery, unscrupulous technical tricks.
Once we worked out what was happening and how, she had some pretty choice words to say about the offending business… “unethical,” “appalling,” even “bully”… to name a few. I have to admit, there were a few more floating around in my head.
But the point of this post isn’t to lament the betrayal by an alleged partner. We’ll deal with that in due course.
No. I felt compelled to write about this experience because it’s a testament to the strength of our client relationships. I’m really proud that we’ve been able to foster such a great relationships with the companies we work with that not only will they stand by us when another organisation tries to lure them away from Workible, but they’ll also go to bat for us. (In this instance, my client called the red-handed company more than once that day to tell them what she thought of their practices).
It’s great reassurance that our focus on client relationships and continually adding more value for our clients is the right path. In a hot market like HR Tech, we’ve established firm foundations that give us an edge against competitors — big and small.
- Competitors are a reality – not a surprise
- Your product will always be chosen for the value it brings your client
- So the way to compete is to constantly increase your value for the client – not outdo the competitor
- Be the ones that set the agenda and walk the path with expertise and integrity – you want to be proactive – not reactive.
- Know what you are and what you are not
- When all else fails – and you do not want to seek alcohol as a solution – sunshine, chocolate and TED talks.